The 4 P's

Delivering Value Beyond Our Fees

Making the complex simple. It’s what we strive for on a regular basis. Think about your daily life. Do you pay a premium for simplifying things? Think Amazon, Netflix and LinkedIn, to name a few. How much would you pay to free up more time to take a vacation, focus on family or better yet, knock off those lingering home improvement projects that never seem to end?

Investors are no different. They’re routinely looking for advisors to simplify the complexities inherent in their lives—and they’re actively seeking our help. Many are starving for time and trust. Trust in our advice, guidance and wisdom to help them make their complex lives simple and give them back the time they so desperately need.

Most investors have never had formal training, let alone taken basic classes in school to learn about money management. I see great value in teaching investors how to make the complexities of financial planning, goal-based advice and multi-asset investing strategies simple enough that they’ll actually want to be a part of helping us help them. In turn, we believe this can create trust, simplicity, candor and confidence in the value we deliver.

Now that we’ve addressed the why behind this concept, let’s move on to the what—as in, what do we, as advisors, need to do to deliver value beyond the fee or commission we charge?

The answer? It starts with a P.

Four P’s to delivering Value Beyond Our Fees

Planning:

Cassa Wealth Management (CWM) believes this is one of the top drivers in delivering value to all our clients. We believe all engagements with clients need and must start with a financial plan. Period. We need and must know where ALL of your money is located, including views into insurance, wills, trusts, mortgages, etc. Not knowing runs the risk of taking the plan we have agreed upon with our client and turning it into something completely different. That’s why we must know where all of the money is located.

It’s also important during this process to gain a firm handle on an investor’s emotional, psychological and behavioral view of money. After all, how can we deliver advice and guidance if we don’t know what our client’s goals, dreams and aspirations are—what‘s important to them and what’s not? Every investor is different. We don’t treat them the same.

Prioritization

Once a plan is established, prioritization of your financial goals is the next step (one that’s often overlooked). Working together within the context of the financial plan, agreeing to the priorities of your financial goals is crucial as it provides a direction to focus on.

Portfolio

Our business is built on a foundation of thoughtful client relationships. Each and every client is treated as if they are our most important client, with the utmost respect.

Their Portfolio is customized to their family values, goals & objectives and risk tolerance so that each client understands what they are invested in and is in agreement with the strategy we have developed for them. We speak with our clients on a regular basis throughout the year to update them on their portfolio’s progress and to discuss how they are being affected by changes in both the economy and the stock market.

At Year End, we assess your performance vs your goals and do a thorough review of all your holdings in the portfolio to see if any adjustments are warranted. We hold a Strategy Review Meeting with each respective client to ensure their portfolio is fit for what we expect to happen in the markets in the upcoming year.

Personalization

The internet, and technology in general, is about having a personal experience that focuses on how YOU want to receive information tailored to your preferences. The same is true for HUMAN relationships and interactions. As advisors, we need to understand how our clients want to work with us, and subsequently, tailor our services to match your preferences, NOT ours.

Asset allocation does not ensure a profit or protect against a loss.